The role of globalization, digitalization, and innovation in shaping enterprises’ competitive advantages within the emerging economic model

Анотація

Introduction. Financial literacy is an important component that allows individuals to effectively manage their available financial resources, minimize the consequences of sudden economic shocks and contributes to long-term stability at both the personal and national levels. In today's conditions of instability in financial markets, increasing socio-economic risks and uncertainty of the future, the problem of rational management of financial resources at the household level is of particular relevance. The latter are an important link in the financial system of the state, since they are both consumers of financial services and potential investors. The level of financial awareness determines the ability of such entities to ensure financial security, adapt to changes in the market environment and participate in the development of the investment potential of the economy. The purpose of the article is to analyze trends in the field of financial literacy of the population, savings and investment activity of households, taking into account current challenges and prospects. Methodology. To study the main trends in the field of financial literacy, savings and investment policy of households, the following methods of scientific analysis were used: the method of systematization and generalization of scientific sources (scientific and theoretical analysis) was used to process, classify and generalize the results of previous studies on the topic under study; the method of descriptive statistics – to generalize empirical data on the level of financial literacy, volumes of deposits, investments in government bonds and cryptocurrencies; correlation analysis – to identify the close relationship between the financial literacy index and the savings rate; trend analysis – to identify the dynamics of changes in the structure of savings, currency preferences, and investment activity of households; graphical method – to visualize the dynamics of key indicators in order to clearly reflect trends and changes in the financial behavior of households. Results. The study confirmed the presence of a positive relationship between the level of financial literacy of households and their saving behavior. The correlation coefficient between the IFG and the savings rate in European countries increased from 0,146 in 2016 to 0,577 in 2020. The largest growth was recorded in the components of «knowledge» and «attitude». Ukraine also observed an increase in financial awareness, accompanied by an increase in the volume of deposits (by 3.3 times from 2014 to 2025), increased investment in government bonds, the growth of the popularity of cryptocurrencies and increased trust in the national currency. The results obtained indicate a gradual change in the financial behavior of households under the influence of an increase in the level of financial literacy, digitalization and external challenges, in particular war.

Класифікація

Ідентифікатори

Схожі роботи