DEVELOPMENT OF CORPORATE CULTURE IN THE CONDITIONS OF REMOTE OPERATING MODE

Анотація

The world continues to fight the coronavirus pandemic, which has claimed the lives of millions of people around the world. The main measure to prevent the spread of the virus in different countries of the world is the introduction of strict quarantine restrictions, which had a devastating effect on the world economy and stimulated an increase in the number of remote workers. In the new conditions, the study of the development of corporate culture in the mode of remote work becomes relevant. There is no single approach to defining corporate culture in the scientific literature, so we have analyzed several different approaches to this concept. This analysis allowed us to formulate the role of corporate culture in the effective functioning of the enterprise in the complex external conditions caused by the pandemic. The study found that the quarantine restrictions provoked by Covid-19 led to a multiple increase in the number of remote workers. The main directions of development of corporate culture in modern conditions of restrictions dictated by the pandemic are analyzed. Emphasis is placed on the need to continue to develop and strengthen the corporate culture, using their own experience of office culture in cyberspace with the help of technical tools such as Microsoft Teams, Zoom, Skype, WhatsApp, bluejeans, Webex, Hangouts and more. It is important for managers to encourage collaboration between team members. When employees are free to work on a platform that is accessible to each participant, they begin to build stronger connections. They force them to work collectively on common goals, allowing them to cooperate, breaking down barriers and gaps created by physical distance. Managers should schedule regular informal meetings. Research shows that interpersonal communication in the office is important both in terms of mental health and productivity. The best way to develop informal relationships in a company is to give employees the opportunity to interact. In the remote mode, organizations must be willing to adapt to the needs and expectations of employees. An important aspect of this is to ensure that employees have access to training and development, which will improve their skills and stimulate career growth.

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