The impact of digital technologies on business development: transformation of business models and management of innovative projects
Анотація
Introduction. The article examines the impact of digital technologies on business development, particularly the transformation of business models and management of innovative projects in the context of globalization and rapid technological changes. Objective. To investigate the main trends, challenges, and prospects of digital business transformation, and to analyze successful examples of digital technology implementation by Ukrainian enterprises. Research Methods. The study employed methods of analysis and synthesis of scientific literature, case studies, and comparative analysis of successful practices. Results.The key factors for successful digital transformation were identified, major obstacles for Ukrainian enterprises were highlighted, and future research perspectives in this field were outlined.
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