EVOLUTION OF LOGISTICS STRATEGIES IN THE GROCERY RETAIL SECTOR OF UKRAINE

Анотація

The evolution of logistics strategies in Ukraine’s grocery retail sector reflects deep structural transformations in the economic environment driven by the interaction of structural shifts, crisis-related disruptions, and the rapid digitalization of retail processes. In contemporary conditions, logistics is no longer limited to an operational support function but is increasingly recognized as a strategic mechanism that ensures resilience, adaptability, and long-term competitiveness of retail enterprises. The article explores the key stages of transformation of logistics strategies, emphasizing the shift from cost-oriented optimization toward integrated supply chain management focused on ensuring continuity of supply, flexibility of logistics infrastructure, and the development of collaborative partner networks. The study demonstrates that modern logistics strategies are shaped by a complex set of crisis-related factors, including war-related risks, inflationary pressures, energy constraints, and regional disparities in logistics infrastructure. These factors significantly reshape traditional approaches to logistics management and necessitate the development of adaptive supply chain models capable of maintaining stable food supply under conditions of heightened uncertainty. Particular attention is paid to the growing role of digital transformation in logistics, including the implementation of omnichannel retail models, advanced demand analytics, and integrated information systems that enhance transparency, coordination, and responsiveness of logistics operations. It is argued that logistics strategizing in grocery retail should be understood as a multidimensional process aimed at balancing operational efficiency, system resilience, and adaptive capacity in a rapidly changing economic environment. The findings indicate that the future development of logistics strategies will be closely linked to the integration of innovative technologies, expansion of digital logistics platforms, and the formation of flexible and resilient supply chain structures. These transformations are expected to strengthen the competitive position of retail enterprises while simultaneously enhancing the stability and sustainability of food supply systems at the national level.

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