Theoretical aspects of the formation and development of creative capital

Анотація

The development of the economy in the context of the global crisis has posed many complex, fundamentally new problems for economic science and practice. They require timely reflection and decision. The practice of functioning of the creative economy in the world requires a scientific update of the conceptual components of creative capital. The necessity of the transformation of human capital in the creative economy was substantiated in the article. A comparative description of the requirements for human and creative types of capital was carried out. The concept of creative capital was clarified as a set of basic personal characteristics of human capital, as well as intellectual and creative abilities, original knowledge, creative skills and innate talents that are expressed through the potential to generate ideas, the ability to make decisions in conditions of uncertainty and increased risk, and which in their aggregates provide competitive advantages and promote economic growth. The main concepts of the formation and development of creative capital were identified, grouped and analyzed. These are the concept of the creative class, the migration of creative capital, its generation. Key characteristics of creative capital were noted, including the presence of intellectual and creative abilities; the ability to synthesize creativity and knowledge; openness to new knowledge, the presence of internal discipline and motivation for continuous self-development; the ability to quickly find the necessary information, analyze it and implement it in practice; the presence of a high level of ingenuity and others. The factors of formation and development of creative capital at the national, regional, individual levels (macro-, meso-, micro-levels) were considered. The need for the formation of creative capital at all levels and state support for its development as a potential for economic growth in the context of digitalization was substantiated.

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