FEASIBILITY OF COMPANY’S MANAGEMENT USING CONCEPTUAL MARKETING IN THE PROCESS OF ENSURING VIABILITY OF DOMESTIC ENTERPRISES

Анотація

This article delivers a comprehensive study of a process of a marketing worldview formation from product construction vector and changes in the technological developments of production. Factors that are influencing labor relation formation on the enterprise had been described. A chronology of corruption cases and neglecting of both reporting and the use of these neglected reports by the environmental services of Ukraine were carried out. The study outlines international legislation that regulates and ensures compliance with the concept of protecting the rights of commercial, technological and production secrets in other countries around the world. The problems of neglecting the rights of ordinary citizens, their health and relationship to labor emigration are outlined as well. A chronology of events related to the loss of business reputation by russian companies was carried out. A review was made about a start of the resolution of the doctrine for russia capitulation, russian reparation payments to every Ukrainian and not only for the next 97 years as compensation for their aggression and crimes. The result of analysis delivers that the managers of the company should form a responsible behavioral strategy managing full cycle processes throughout a constant improvement of the safety of the personnel via instructions to them on the productions process and working with equipment; to be able to strive at financial benefits for the enterprise. Thusly study shows research on the development concept of the intellectual capital of the enterprise, the need on creation of new laboratories and sales techniques in present market conditions as a product tool and marketing service tool. The study concludes with ways to direct company’s management energy in order to expand sales on product markets or enter new sales designated sales area.

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