CREATIVE MANAGEMENT AS A NEW PARADIGM IN TOURISM
Анотація
The article describes the sense of creative management as a new management paradigm that is related to the introduction of humanistic and social technologies as well as to the models of management activity. The article formulates goals of creative management for tourism business. It also investigates the problem of implementation of the creative management system in the practice of management activity in the tourism industry in the realities of modern Ukraine. Emphasis is placed on the need to build a highly efficient tourism industry, which is intended to play a role of driver for the national economy.
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