ENTERPRISE DEVELOPMENT PLANNING
Анотація
The article examines the category of "strategy", "adaptation" and its relationship with enterprise development. The essence of strategic planning is determined. The relevance and importance of planning in the activities of enterprises is also determined. The study revealed a variety of and fundamental differences of opinion of scientists on the understanding of the concept "Adaptive development", because many scientists are not unanimous in defining it concept. The most common is the claim that adaptive development is the emergence of new or improvement of existing properties of the positive content, the value of which for the organization is related to the action of direct and indirect influences of the external environment on the activities of the enterprise. A modern enterprise in conditions of international competition should be inherent in leadership and high professionalism.
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