STRATEGIC PLANNING OF THE POLICY OF ENSURING THE VIABILITY OF THE ENTERPRISE IN THE SYSTEM OF ANTI-CRISIS BUSINESS MANAGEMENT

Анотація

In today’s conditions of globalization, digitalization and significant increase in the level of competition in the markets, traditional approaches are not able to guarantee enterprises stable functioning and high-quality anti-crisis business management. This requires the use of tools to ensure the sustainable viability of economic entities as a permanent prerequisite for guaranteeing their economic security and financial and economic stability. It was established that the viability of the enterprise should be considered as the presence of net assets, assets to ensure the fulfillment of obligations regarding the return of loan capital and to ensure the necessary level of liquidity of assets financed by borrowed funds, to ensure financial balance and break-even operations or to achieve economic and financial targets activities in accordance with the set strategic goals and tasks of the enterprise. According to the theory of systems, the planning of the viability of enterprises can be considered as a process in which the capabilities and resources of the system are adapted to changes in the external and internal environment. Strategic management of the company’s viability is the process of forming and making strategic decisions in the long term, depending on the state of both the system of the company’s viability and the external competitive environment. The main goal of the strategy to strengthen the viability of enterprises is to create conditions for their sustainable functioning, appropriate indicators of the effectiveness of their financial and economic activities and ensuring sustainable development. Achieving this goal will serve the following goals of the enterprise, such as: 1) increasing the volume of construction and repair services and the sale of construction materials and goods, as well as improving the enterprise’s position on the market; 2) ensuring an acceptable level of financial safety margin; 3) formation of an insurance and reserve fund in the amount of at least 25% of income; 4) ensuring the appropriate level of financial stability and liquidity; 5) making investments in the technical and technological base; 326 6) strengthening the innovativeness of services and the technological process; 7) improvement of the risk management system at the enterprise.

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