Cluster cooperation of rural tourism participants as a mechanism of adaptation to modern challenges (example of western regions of Ukraine)

Анотація

Creation by the state of favourable conditions for the support of small and medium-sized enterprises, as local support, at the territorial level is essential for preserving the integrity of the system in possible opposition to geopolitical and geoeconomic shifts. Such a shift, in particular, is russia’s invasion of the territory of Ukraine. The western regions of Ukraine were the first to face the new challenges and began to adapt, namely the subjects involved in rural tourism actively. Thus, through the analysis of the previous scientific work, the article highlighted the social and economic context of rural areas and overcoming social isolation inherent in the rural environment in general and in the conditions of martial law in particular; and outlined the principles of forming cluster cooperation between relevant subjects as an essential mechanism of their collaboration. As part of the expedition to the western regions of Ukraine, the following were investigated: aspects of the activities of representatives of small and medium-sized enterprises involved in the organization of rural tourism in the territory or are participants in the cluster of rural tourism in conditions of already martial law; conditions for the formation of cluster cooperation between participants, the role of tourism in regional development and the advantages of cluster cooperation for the development of a tourist destination. According to the results of field research in the territory of the western regions, the opinion was confirmed that the cluster approach in the interaction of small and medium-sized business entities involved in a particular direction allows for deepening and improving their work, optimizing production processes, more rationally using the resource potential of the territory, and relatively faster and easier to respond to challenges. Thus, the successful cluster cooperation of subjects involved in the organization of rural tourism, following the example of the western regions of Ukraine, can become an example and an impetus for the implementation of this model of cooperation throughout the country. Cluster participants demonstrated how important it is to mobilize resources, adapt to modern realities, respond to challenges on time, and help their citizens with their work.

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