MODERN TRANSFORMATIONS OF FOREIGN ECONOMIC ACTIVITY IN THE CONDITIONS OF GLOBAL INSTABILITY
Анотація
The article examines modern transformations of foreign economic activity of enterprises in the context of global economic and geopolitical instability.The impact of crisis phenomena, armed conflicts, sanctions policy, disruption of international logistics chains and deglobalization processes on the mechanisms of foreign economic operations is analyzed.The key challenges faced by foreign economic entities are identified, in particular, the growth of trade risks, the instability of currency markets, the transformation of the export and import structure.The need for a strategic rethinking of approaches to managing foreign economic activity is substantiated, taking into account the requirements of flexibility, market diversification and digitalization of international business processes.Directions for increasing the efficiency of foreign economic activity are proposed by developing logistical sustainability, integrating digital tools and improving the risk management system.
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