TRENDS IN THE FINANCIAL AND DIGITAL SPACE

Анотація

In the current conditions of digitalization of the economy, the financial sector is undergoing significant transformations under the influence of innovative technologies and FinTech solutions. At the same time, digitalization is accompanied by new challenges, such as cyber risks, the need to adapt the regulatory environment, and ensuring financial stability. Therefore, the study of trends in the financial and digital space is relevant for assessing the state of the FinTech sector, identifying dominant technologies and directions for the development of the digital financial ecosystem. The purpose of the study is to analyze current trends in the development of the financial and digital space and determine the structure of its main segments in order to assess the role of financial technologies in the transformation of the financial sector and the formation of a digital financial ecosystem. A set of general scientific and special methods was used: theoretical generalization and systematization, analysis and synthesis, statistical and comparative analysis, as well as the graphical method. The empirical basis is the NBU's statistical data on the dynamics of the payment infrastructure for 2021–2025 and analytical materials of the Ukrainian FinTech Association and innovative companies on the structure of the FinTech market. As a result, it was found that in 2021–2025, the payment infrastructure of Ukraine demonstrates a steady recovery after the shocks of 2022: the number of POS terminals increased from 368 thousand units (2022) to 605 thousand units (2025), active payment cards - from 46.3 million units to 65.4 million units, and the volume of transactions through POS terminals - from UAH 106 billion to UAH 210 billion. The structure of the Ukrainian FinTech market in 2025 is characterized by the dominance of technological infrastructure (28%), payments and transfers (18%), and personal/consumer lending (10%); smaller shares are accounted for by RegTech (8%), digital banks (7%), and personal finance management (7%). Among the technologies used by FinTech companies, API (71%), artificial intelligence (43%), chatbots (42%), and cloud technologies (39%) are leading, while blockchain (9%), DeFi (4%), and NFT (2%) are in the initial stages of implementation. The results confirm that the key trends in the financial and digital space are the integration of financial services, process automation, and the active use of artificial intelligence, which form the basis of the digital financial ecosystem. At the same time, the modern FinTech market of Ukraine is in the process of formation, and the latest technologies, such as blockchain and decentralized finance, have not yet become widespread.

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