FINANCIAL BUSINESS CONSULTING IN THE CONDITIONS OF INTERNATIONAL FINANCIAL SPHERE

Анотація

The purpose of the article іs defining the prerequisites for increasing the need for financial business consulting in the internationalization of the financial sector. It is natural for any business organization to operate in the face of uncertainty and risk. It is well known that, with the aim of maximizing profit, it operates in conditions of limited resources (labor, financial, information, tangible and intangible), and, therefore, the problem of minimizing the financing of losses due to the onset of risks, which is more likely in the conditions of internationalization of the financial sphere, is urgent. Methodology. The tasks are solved on the basis of the application of general scientific and special methods of scientific knowledge, among which: systemic and institutional-evolutionary approaches, theories of network and behavioral economics, historical method, methods of analysis and synthesis were applied in the process of generalization of theoretical approaches to the analysis of business risk management organizations. Results. The main risk factor of the financial system in the conditions of internationalization of the financial sector is the spread of features of a market economy as a self-organizing system to the world economy. The second type of risk is due to the network structures of financial and organizational systems, namely: asymmetric distribution of information, which, at first glance, is excessive, but in reality is not accessible to all and is unevenly distributed. In addition, it should be noted that information between the nodes of the network system (financial centers) rotates in real time, resulting in a breach in one part of the system instantly extends to the whole system. Practical implications. With the goal of profit maximization, a business organization operates under conditions of limited resources (labor, financial, informational, material and intangible), and, therefore, there is a problem of minimizing the costs of financing these conditions.
\nThe recommendations of financial business consulting in the context of internationalization of the financial sector regarding the use of mergers and acquisitions carried out in compliance with the requirements of the law, as well as the rights and legitimate interests of all participants in the process are considered as acceptable instruments of business development worldwide. Value/originality. Financial business consulting helps to solve the following main tasks: formation of financial policy; conducting financial expertise; search for sources of financial resources; analyzing and improving the current financial performance of business entities; strengthening of financial position, achievement of financial stability and independence of economic entities; optimization of organization's capital management; optimization of financial relations with clients and creditors, with business entities, state bodies; optimization of tax management, accounting and management accounting; implementation of advanced financial management techniques in the face of uncertainty and risk. In the context of the internationalization of the financial sector, consulting on the aspects of financial security of all economic entities: households, enterprises and the state plays an important role. Conditions for achieving financial security of the state affect the regulatory rules to be followed by both households and firms.

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