ECONOMIC JUSTIFICATION FOR THE USE OF INNOVATIVE TECHNOLOGIES IN TRANSPORT

Анотація

The article identifies the relevance of the introduction of innovative modes of transport, in particular, cars running on hydrogen fuel. Publications related to this issue are analyzed. Based on the SWOT analysis, a scientific approach to assessing the competitiveness of innovative modes of transport has been formulated. Among the factors of internal strengths it is proposed to consider such characteristics as: the level of competitiveness of fuel prices, breadth of consumer coverage, consumer demand, high production capacity, global supply chain, innovative organizational structure, possible human resources and others. Among the factors of internal weaknesses it is suggested to consider: insufficient level of market share, dependence on suppliers, unavailability of funds needed to change strategy, loss of depth and flexibility of management, negative advertising, problems with market capture, etc. External favorable factors include: business expansion, weakening of restrictive legislation, favorable changes in exchange rates, growing concern about environmental pollution, the growth of countries with favorable development opportunities, serving additional consumer groups and others. External threats include: threats from competitors in different countries, price regulation, the threat of economic downturn, adverse demographic trends, rising commodity costs, adverse exchange rate changes, changing tastes and needs of consumers. It is proposed to assess the development opportunities of a particular subject of development, taking into account the different degrees of probability of their formation and impact on the results of the business entity. It is proposed to separately assess the level of threats and the integrated indicator "threat / opportunity". A comparative analysis of competitive advantages and disadvantages for traditional cars, electric cars and cars on hydrogen fuel.

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