Development of innovative business structures in the digital society

Анотація

Introduction. The paper considers the peculiarities of the development of innovative business structures in digital society. It has been proven that digitalization and green development have become two important areas of innovation of business models of enterprises. The purpose of the paper to study the development of innovative business structures in digital society. Results. The basic concepts of innovative development are: efficiency, value, consumers and ecology. It is emphasized that the use of digital technologies to change the content and logic of the original business model of enterprises, the introduction of a tangible assessment of value or intangible development of value and create economic and environmental stable value. It is noted that efficiency orientation is inclined to increase efficiency, which maximizes the efficiency of energy and resources and minimizes the emissions of pollutants in the production process by converting the production process from automation to intelligence and reducing production costs. The value-oriented path is inclined to increase the value that allows businesses to move themselves in the industry or value network with the transformation of serving, to develop digital services to break away from the contradiction between business growth and overloading resources, as well as to manage the sustainable development of the industry. Conclusion. The user-oriented path is inclined to deepen user relationships, which creates a fixed user effect with personalized innovation and innovation on the basis of scripts to eliminate homogeneous competition in the industry, thereby increasing the viscosity of users and achieving accurate resource allocation. The path, focused on environmental synergy, which builds smart connected products with a business ecosystem of cross-cooperation through a digital platform and expands the borders of the enterprise, thereby increasing the value of resource portfolio.

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