STUDY OF RISKS IN THE INTERNATIONAL MARKET OF TOURIST SERVICES CAUSED BY THE PANDEMIC AND PLANNING OF MEASURES TO OVERCOME THE CRISIS BY INCREASING THE LEVEL OF PROFESSIONAL MOTIVATION OF STAFF

Анотація

The article considers the risks of the international market of tourist services in a pandemic and measures to overcome the crisis by increasing the level of professional motivation of staff. Study of losses of the tourism sector in the EU in April-May 2020. Decrease in EU revenues in June 2020. The impact of risks on the development of the international tourism industry from the implementation of anti-epidemic measures with COVID-19. Uncertainty and the predominant risks and duration of pandemic constraints are key to determining losses in this sector. The reasons for job losses in the tourism industry during the study period are investigated. The analysis of dynamics of outbound tourism for the period of introduction of quarantine restrictions is carried out. The reasons for the decline in demand for domestic tourism have been identified. The negative dynamics in the labor market of the tourism industry and its cause are determined. The expediency of Ukraine’s participation in international tourism relations has been proved. The tourism industry of Ukraine has been studied and the priority directions of its development that have developed under the current conditions have been revealed. The level of employment during the implementation of measures caused by the pandemic was studied. It is determined that an important problem is the high level of informal employment in the tourism industry. It was found that in the current situation in Ukraine at the current stage of its development, the problem of raising the level of professional motivation of staff has become important, because solving the challenges facing society is possible only if you create an appropriate motivational framework that can motivate employees to effective work. It is proved that in modern conditions in Ukraine at the present stage of its development the problem of increasing the level of professional motivation of staff has become important, because solving problems facing society is possible only if you create an appropriate motivational base that can motivate employees to work effectively. The efficiency of economic and non-economic methods of motivation of tourism workers is compared. The expediency of using a personalized approach to the choice of methods of professional motivation of employees is determined. Ways out of the crisis by increasing the level of professional motivation of staff are proposed.

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