A Virtualization of Institutional Sustainability of Ukrainian Banks on the Example of a Top-10 Bank in the Paradigm of the Knowledge Economy

Анотація

The sustainability of a financial institution both in Ukraine and in the world in the context of rapid development of technologies requires a significant rethinking and transformation of management approaches. In accordance with this, it is necessary to improve the instruments for researching and forecasting the associated processes. It makes sense to consider inter-sectoral approaches that are used in the paradigm of neo-institutional economics, taking into account the main trends in the knowledge economy of our time. It is necessary to draw attention to the matter that the current state of the economy of any country requires solving a number of topical issues related to attracting domestic and foreign investment, minimizing the outflow of domestic capital abroad, increasing the level of material production and achieving stable economic development. Such a decision is impossible without a financially sustainable banking sector. The financial condition of each individual bank and its ability to withstand negative factors lead to the successful functioning of the banking system as a whole. It should be noted that the dynamics of institutional sustainability of a banking institution is influenced by other types of sustainability. Taking into account the analyzed array of information, we can operate with the concept of «financial depository institution» in relation to banks and consider their sustainability as institutional sustainability, and its reflection in the media field as «virtualized institutional sustainability of the bank». This requires a comprehensive assessment in all areas related to the work of the bank as an independent institution in the system of institutional relations. Such an approach does not require significant costs for understanding the resilience and forecasting of crises and is called the analysis of the «virtualized institutional sustainability of the bank», which is particularized on the example of the bank JSC «Universal Bank» using the method of Media Research.

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