POTENTIAL OF UKRAINIAN ENTERPRISES: DYNAMICS AND FEATURES OF TRANSFORMATION IN MODERN CONDITIONS
Анотація
The article is devoted to identifying patterns of changes in the potential of Ukrainian enterprises under the influence of crises and during the recovery period through the generalization of the dynamics of their development. The study is relevant due to the instability of the economy, intensified by the pandemic and military events. Methods of comparison, analysis of dynamics and systematization based on statistics for 2018-2024 were used. The wave-like nature of development was substantiated and 2022 was identified as the point of the greatest decline. The unevenness of recovery was established: large companies have greater stability, small ones - adaptability, medium ones - increased vulnerability. It is proved that changes in potential are associated with changes in its structure: financial resources ensure recovery, and personnel - flexibility. The results obtained can be used to form effective strategic decisions.
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