FORMATION OF DIGITAL COMPETITIVE ADVANTAGES OF AN ENTERPRISE UNDER THE CONDITIONS OF INDUSTRY 4.0

Анотація

The article examines the theoretical and methodological foundations of the formation of digital competitive advantages of an enterprise in the context of the transition to Industry 4.0. It is substantiated that digitalization transforms traditional sources of competitiveness by shifting the focus from tangible resources to data, digital platforms, intelligent algorithms, and employees’ digital competencies. Scientific approaches to interpreting the categories of “digital economy” and “competitive advantages” are generalized, and their interrelation is defined within the framework of the Fourth Industrial Revolution. It is proved that the formation of digital competitive advantages of an enterprise is based on the integration of Internet of Things technologies, artificial intelligence, big data, cloud computing, and business process automation into the strategic management system. The key components of the mechanism for forming digital competitive advantages are identified, including the development of digital infrastructure, transformation of business models, platformization of customer interaction, implementation of analytical decision-support systems, and development of digital competencies. The impact of digitalization on increasing productivity, flexibility, customer orientation, and innovation capacity of enterprises is analyzed. Emphasis is placed on the necessity of a comprehensive approach to digital transformation, taking into account institutional, technological, and organizational factors. It is concluded that under Industry 4.0 conditions, digital technologies act as a strategic resource for ensuring long-term enterprise competitiveness, shaping a new value creation model and enhancing business adaptability to dynamic changes in the market environment.

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