REPRODUCTION OF HUMAN CAPITAL IN TOURIST ENTERPRISES

Анотація

The tourism industry is an industry with a high level of competition. An enterprise that operates in the tourism sector needs to ensure a stable competitive advantage. Such a competitive advantage can be the human capital of the company. The article proposes a reproduction model of the human capital of a tourist enterprise from the point of view of the motivational mechanism. The model includes the following structural elements: the first is the production of human capital as a stock of social needs; the second is the accumulation of human capital as a stock of individual needs and abilities; the third is the use of human capital as a stock of abilities and the formation of needs for further investment; the fourth is the presence or absence of an individual effect from the use of human capital; the fifth is the new investment of human capital as the accumulation of a stock of abilities for further reproduction or the lack of motivation for a new investment in human capital.

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