The Main Approaches to Using the Concept of Trust-Based Marketing in Trade Enterprises
Анотація
The concept of trust and the main factors affecting it are analyzed. The essence of trust-based marketing and its tasks, the main strategies of building trust to an organization from the clients’ side are considered. The CRM system has been explored as a tool for managing customer relationships, and contemporary marketing technologies such as crowdsourcing and collaboration that develop trust are considered.
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