TRENDS IN THE DEVELOPMENT OF IT CONSULTING IN EUROPE AND UKRAINE (2010–2025): A COMPARATIVE ANALYSIS AND REGIONAL SPECIFICS

Анотація

The global digital transformation and increasing geopolitical instability have fundamentally changed the role of IT consulting, shifting it from a supportive function to a core driver of economic resilience. This is particularly evident in the Central and Eastern European (CEE) region, which has emerged as a key technological hub over the last fifteen years. The study employs a comparative analysis of the IT consulting markets in Ukraine, Poland, Romania, and the Czech Republic during 2010–2025. The research methodology is based on a systematic review of market dynamics, including the number of registered companies, revenue per specialist, and the evolution of service delivery models. The author uses data from international analytical platforms (Statista, PwC) and industry reports (IT Ukraine Association, N-iX) to identify regional patterns. The analysis identifies three distinct waves of IT consulting transformation: the post-crisis recovery (2010–2014), the digital transformation boom (2015–2021), and the current shift toward adaptive and resilient strategies (2022–2025). The study categorizes three dominant regional models. The Western European model (Germany, France) focuses on Industry 4.0 and strategic IIoT consulting. The Central European model (Poland, Romania) leverages EU institutional support to function as a technological integrator. The Ukrainian model, defined as “Resilient Consulting,” has unique characteristics shaped by extreme security challenges, leading to the emergence of world-class expertise in MilTech and cybersecurity. Financial metrics reveal a performance gap: the Czech Republic leads in revenue per specialist ($77.5k) due to high-value industrial consulting, while Ukraine is rapidly increasing its consulting share from 12% to 18.4% despite wartime risks. The findings suggest that the Ukrainian IT sector is undergoing a qualitative transition from staff augmentation to solution architecture. By the end of 2025, the share of consulting in Ukraine's IT export structure is projected to reach 22%. The study concludes that Ukraine's strategic priority until 2030 should be adopting Western intellectual property standards and further integrating MilTech solutions into global security chains.

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