Automation and information technologies as key aspects of strategic enterprise resource management in the modern market environment

Анотація

Introduction. The article examines the role of automation of managerial information processes in ensuring the strategic development of enterprises under conditions of digital transformation. It is substantiated that automation functions not only as a tool for operational organisational and informational management but also as a driver of competitive advantages. A crucial aspect of effective performance for modern enterprises is their ability to manage resources as data-centric processes. Theoretical foundations of automation are outlined, research methods are defined, and examples of implementing IT solutions for resource management at leading Ukrainian enterprises are analysed. In this context, the implementation of practical measures aimed at integrating automation and information technologies into the strategic management system is considered essential. Purpose. The purpose of the article is to form a systemic vision of strategic resource management in modern enterprises within the market environment by identifying key advantages derived from the use of automation tools and information technologies, and by analysing their impact on quantitative performance indicators such as productivity, efficiency, transparency and integrity. Methodology. The study employs a comprehensive approach that includes: general scientific methods (analysis, synthesis, induction, deduction); a systems approach for assessing the interconnection between automation processes and the strategic objectives of enterprises; case study analysis for examining examples from Metinvest, Ukrposhta, Rozetka and Prozorro; content analysis for summarising statistical and factual information; and comparative analysis for identifying the advantages and shortcomings of automation across enterprises in various sectors of the national economy. Results. Public financial time series for 2021–2024 in their original reporting currencies have been systematised; descriptive analytics and dynamic comparisons were performed. Productivity for JSC “Ukrposhta” was calculated as net revenue per employee; for private-sector cases, instrumental mapping (ERP, WMS/TMS/OMS, CRM, RPA/OCR/AI, EDI/API) and operational interpretation were applied. For Prozorro, evidence-based external evaluations of effects (cost savings, competition, cycle reduction) were summarised. Data reliability is ensured through verification of official sources and reproducible graphical outputs. The findings confirm that in the industrial case (Metinvest) automation manifests primarily as process stabilisation and cost control under production constraints; in the public operator (Ukrposhta) as productivity and throughput growth via WMS/TMS, digital channels and integration with Prozorro; in e-commerce (Rozetka) as rapid revenue scaling enabled by WMS/OMS/CRM and API integrations with logistics operators. For Prozorro, measurable fiscal effects (typically 5–10% savings on competitive procedures) and reduced transaction costs are confirmed. Overall, the effect profile is determined by asset structure and process discipline; maximum benefits arise under a “data as a product” approach and system interoperability.

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