CONCEPTUAL PRINCIPLES OF ASSESSING ADAPTIVE COMPETITIVENESS OF AGRICULTURAL DISTRIBUTORS IN EMERGENCY MANAGEMENT SITUATIONS
Анотація
The article explores theoretical and methodological approaches to assessing the adaptive competitiveness of agricultural distribution enterprises in emergency management situations. It is proposed to consider the competitiveness of an agricultural distributor as an adaptive system of short strategic cycles, and not a short-term stable advantage. A conceptual model of forming an integral indicator of adaptive competitiveness based on a system of qualitative and quantitative indicators and an evaluation algorithm is developed, which includes blocks of logistical stability, financial adaptability, innovative and digital development and organizational flexibility.
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