FACTORS OF IMPACT ON FINANCIAL SECURITY OF HOUSEHOLDS IN CONDITIONS OF PANDEMIC CRISIS

Анотація

Today, households are the basis of the state's economic system, an important source of investment resources, a key factor in the formation of effective demand, which is the key to the successful operation of economic entities and the formation of state and local budgets. At the same time, during the pandemic crisis, many households found themselves in a difficult situation due to rising unemployment, declining incomes, and the emergence of additional medical expenses. Therefore, the financial security issues of households have become particularly relevant and require immediate solutions both at the level of the household and the state as a whole. The purpose of this work is to study the essence of financial security of the household and the factors that affect it, the development of modern theoretical and methodological approaches to assessing the level of financial security of households and finding effective ways to ensure it. The article analyzed the general situation of households in Ukraine in recent years and found that their number is gradually declining due to general negative demographic processes and the loss of part of the territory. The analysis of recent research and publications on the financial security of households has allowed to systematize the approaches of various authors to the definition of this concept and its content and form their own vision of its essence. The place of the household in the system of relations with other economic entities was determined, which is a prerequisite for its successful functioning and development. As a result of the study, external and internal factors influencing households' financial security in the current conditions of the pandemic crisis were identified. A dynamic analysis of the nominal GDP per household, the ratio of deposit rates, and inflation over the past few years. According to the leading rating agencies, the quality of life of the population of Ukraine was analyzed. The internal factors influencing the financial security of households were also studied, such as level of education, financial literacy, qualification, the level of economic activity of the household, the level of rational use of resources. As a result, it was determined that most of the factors considered hurt the financial security of households, which has increased in a pandemic.

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