Strategic management of open innovations

Анотація

The paper considers the features of theoretical and methodological aspects of strategic management of open innovations. Theoretical and methodological basis of the study are modern theories, concepts, hypotheses of enterprise management. Content analysis used. Methodological and informational basis of the work are scientific works, materials of periodicals, Internet resources. It has been proven that ecosystem management based on open innovations as an opportunity to access additional assets is a priority factor in the company's competitive advantages in world markets. It is emphasized that in the era of digital convergence, the ability of companies to dominate in all activities of the value chain is determined by access to innovation. It is stated that companies that successfully use open innovation are characterized by organizational flexibility in order to restructure existing business models to take into account the peculiarities of open innovation strategies. Unique forms of intellectual property rights, such as modularity, are analyzed. It is determined that dynamic capabilities are the ability of companies to integrate, create and reconfigure internal and external competencies in conditions of uncertainty in the external environment. It is substantiated that the process of "orchestration" of business models includes modification, addition, alienation and harmonization of tangible and intangible assets in the management of business processes of companies. The conceptual scheme of various forms of open innovations according to the model of development of innovative technologies and strategy of intellectual property is constructed. The relationship between dynamic opportunities and open innovations is determined on the basis of three clusters of dynamic opportunities: discovery, capture and transformation. Prospects for further research in this subject area are to focus on assessing the attributes of innovative business processes in order to determine the benefits and limitations of open innovation in the system of strategic management of the latest imperative.

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