DIRECTIONS FOR ENSURING THE COMPETITIVENESS OF A CONSOLIDATED HIGHER EDUCATION INSTITUTION

Анотація

The relevance of developing a system of measures to ensure the competitiveness of a consolidated higher education institution is due to modern transformational processes in the field of higher education, which are accompanied by increased competition between universities, a demographic reduction in the number of applicants, limited financial resources and increased requirements for the quality of educational and scientific services. In such conditions, the processes of consolidation of higher education institutions are considered as one of the mechanisms for optimizing the educational network, increasing the efficiency of resource use and strengthening the institutional capacity of universities. The article deals with the system of measures to ensure the competitiveness of a consolidated higher education institution by achieving key competitive advantages and taking into account the most influential external and internal risks. The pooling resources (consolidation) does not in itself guarantee success - it only creates potential that needs to be realized in a tough market. A system of measures allows you to turn a "mechanical merger" into a synergistic effect, where the quality of education grows faster than costs. The formation of a single organizational culture, the development of effective communication, staff support, and the creation of an effective motivation system allow us to reduce the impact of these socio-psychological risks and ensure the stable development of a consolidated higher education institution. The measures have been developed to ensure the competitiveness of the consolidated HEI based on its main competitive advantages and taking into account the minimization of the most influential external and internal risks. The proposed measures are combined into five groups: managerial (aimed at making decisions and monitoring their implementation), organizational (forming the organizational structure and coordinating the work of different parts of the organization), economic (ensuring financial stability and efficient use of resources), communication (establishing information exchange internally and externally) and strategic (determining directions in the long term).

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