ECONOMIC CULTURE AS AN ELEMENT OF HUMAN-ORIENTED ECONOMY
Анотація
The article is devoted to the characteristics of economic culture in the scope of its humanistic properties. Culture is inherent in all spheres of public life and has in each case its own structural and substantive features. Economic culture is the culture of production, the culture of labor, the culture of management, corporate culture and so on. Entrepreneurial culture is understood as a skillful, successful implementation of entrepreneurial activity taking into accounts the traditions and values of society. It includes the accumulation of social experience in various spiritual, materials, behavioral forms. Economic culture can be distinguished by different criteria: type of economic activity, subject composition, territory and region of distribution, material sources, structural features, etc. These types of economic culture have a number of common features: the primary carrier of economic culture in one way or another is a human; it is based on the values formed by human and society; its purpose is to help meet human needs and interests; its level is determined by the level of development of human, social groups, society; it is a specific kind of reflection of the level of economic relations between their subjects, especially between people. It is noted that the abovementioned gives grounds to assert that a human is in the center of economic culture. This means that ideally it has a human-orientated direction. This approach corresponds to the content of the doctrine of value orientation of the economy. The value dimension in the economy determines the feasibility of implementing certain economic and institutional processes in terms of improving human well-being and is related to the efficiency of functioning of the economy. An assessment of the level of economic culture of Ukrainian society is carried out. Possible ways of its establishment and increase in Ukraine are considered. It is proposed to use economic education as one of the important means of forming economic culture. Such education should be based on the implementation in the economic consciousness of Ukrainian society of such universal human values as knowledge, virtue, and morality. Their main content parameters are considered.
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