USING OF THE SCENARIO APPROACH FOR FORM A STRATEGY FOR DEVELOPMENT OF MACHINE-BUILDING ENTERPRISES
Анотація
Isolation and generalization of theoretical and methodological principles of enterprise strategy formation makes it possible to combine different conceptual approaches in the process of strategizing, as well as to choose the most appropriate principles for a particular situation. Eight stages of the scenario planning process are considered. Thus, each scenario can be implemented on the basis of multivariate solutions. The paper proposes a distributed dynamic model of problem situations in the enterprise without management influences, which is based on the synthesis of a simulation model of situation forecasting, built using the system of system dynamics J. Forrester, which has a hierarchical model structure, the implementation of which allows to obtain scenarios situations with a constant mode of management, to determine the image of the future situation and assess the situation at the enterprise.
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