SOCIAL INNOVATIONS AND BUSINESS: ESSENCE, OPPORTUNITIES, BUSINESS MODELS

Анотація

The article makes a comparison between business entrepreneurship and social entrepreneurship. The revealed difference lies in the goals, motivation, and responsibility of the business. For social enterprises, the goal of entrepreneurial activity is shifted from profit to social effect, also social enterprises are responsible to stakeholders, not to business owners, while the profit is mainly reinvested. A comparative analysis of social and technological innovations has shown that social innovations not only satisfy, but also contribute to the formation of needs, actively involving beneficiaries in the development and implementation of innovative projects. A distinctive feature is also a higher level of uncertainty and unpredictability of the results of social innovations compared to technological (traditional) innovations. Social innovations are aimed at transforming social relations by improving access to power and resources of specific target groups. The forms of social innovation, such as services and products, practices, processes, rules and regulations, organizational forms are defined. The analysis highlights the opportunities and threats of social innovation. Promising opportunities are the attraction of new partners and stakeholders for the development and implementation of innovative projects, as well as the opening of new markets for non-consumers. Threats to the enterprise are the delay in efficiency in the implementation of social innovations, as well as the opposition of people with private interests. For the successful implementation of social innovation projects, it is necessary to develop an adapted business model. The adapted business model includes the elements "Value proposition", "Influence", "Partners and stakeholders", "Beneficiaries", "Resources and conditions", "Forms of participation", "Sources of investment", "Distribution of benefits". The elements of the adapted business model describe the essence and type of social innovations, the potential impact on public relations, the target groups of social innovations, the role of partners and stakeholders in the implementation of innovations, the forms of involvement and interaction of the main participants, resources and their sources, ways of equitable distribution of benefits.

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