Visual Conspicuousness in the Cinema of the First Half of the Twentieth Century: The Emergence of the Glamour Style

Анотація

The article traces the history of the glamour style, reveals its characteristic features, and explores its connection with visual conspicuousness. The aim is to determine the role of cinematography in developing and promoting the glamour style. By the beginning of the 20th century, there were all the prerequisites for the rise of the glamour style. In the 1930s and 1940s, the glamour style finally took its distinct shape and manifested itself in various areas of art. Appearance and visuality became more important than in previous periods. The author emphasizes that cinema, and Hollywood in particular, played a crucial role in the spread and promotion of the glamour style. This research is based on a historical approach that the author applies to identify the special features of the glamour style and its emergence, formation, and evolution in the spacetime of culture and art. The study uses the structural and functional research methods to analyze the stylistic patterns and principles of the formation of glamour style and its ideals.

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