Innovation-Oriented Development of Agricultural Enterprises as a Tool for Ensuring Resilience

Анотація

Introduction. Agricultural enterprises operate under conditions of increased risk and instability, which lead to a decline in production efficiency and resilience in the market. Under such circumstances, there is a need to substantiate scientifically grounded approaches to the organization of innovation activities that take into account innovation trends in the sector and allow enterprises to adequately respond to changes in the external and internal environment through the formation of rational economic behavior. The implementation of innovations is a necessary condition for ensuring the resilience of agricultural enterprises, as it enables balanced development in the long term. It is established that innovation-oriented development of agricultural enterprises is a continuous and dynamic process that involves changes in production and management activities, modernizes internal potential, and enhances resilience. The resilience of an agricultural enterprise is interpreted as dynamic stability based on continuous adaptation to changing requirements of the external environment. In this study, innovation-oriented development is understood as a process of continuous improvement that simultaneously strengthens the elements of the production potential of agricultural enterprises and adapts them to the conditions of the operating environment, ensuring long-term equilibrium. Purpose. The purpose of the study is to deepen the theoretical and methodological foundations and to develop recommendations for the formation and implementation of a model of innovation-oriented development of agricultural enterprises in the long term in order to ensure their resilience under conditions of increased challenges and threats. Method (methodology). The study employs methods of scientific abstraction, analysis, and synthesis to clarify the conceptual and categorical framework of “strategic management,” “innovation development,” and “resilience”; the historical and logical method to generalize the evolution of scientific views on the role of innovation in ensuring organizational resilience; and a systems approach to consider an agricultural enterprise as a complex system in which innovation development and resilience function as interrelated subsystems. Results. It is substantiated that an investment strategy represents a purposeful and systematic tool or plan of action aimed at achieving the long-term objectives of an enterprise through the selection of innovative technologies, the formation of the necessary resources, and the development of a consistent set of measures for its implementation. The dynamism and uncertainty of the operating environment of agricultural enterprises necessitate prompt responses to changes, which can be ensured through the application of a system-adaptive approach to the development of an innovation development strategy. The principles of developing a strategy for innovation-oriented development of agricultural enterprises–systematicity, integrity (emergence), adaptability, and flexibility–are generalized. The expediency of applying a system-adaptive approach is substantiated, as it ensures the prompt adaptation of the enterprise’s internal potential to external conditions. A cyclical model of innovation-oriented development of agricultural enterprises is proposed, which provides a high level of justification for managerial decision-making. It is concluded that goal-oriented innovation development enables agricultural enterprises to ensure resilience in the long term by strengthening their competitive advantages through timely responses to changes in the external environment.

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