СтаттяЗовнішня публікація16 вересня 2020 р.

INTERNET MARKETING COMMUNICATIONS OF TRADE ENTERPRISES IN UKRAINE

Tatiana DubovykORCID

Анотація

It's necessary to make an accent that at the present stage of economic growth, the essential changes take place in the consciousness of the customer – customer became another one, his “market consciousness” increased. They have the higher level of goods and services quality expectations, strive for more convenient arrangement and working hours, better service, lower prices. Such situations were caused by the modern society development tends, changes in the way and style of people's life. Also, the part of innovators, who endeavor to get goods, in which new ideas and technologies were embodied. It is also stipulated by the modern development temps and by implementation of information-communication technologies, and by the psychological factors.Consumption of such goods becomes a symbol along with the buying of prestige goods; it demonstrates the high social status, shows progressiveness and contemporaneity of the customer. As the world experience shows the velocity of reaction on market changes is characteristic for small and midsize business, which are rather flexible to changes and opportunities of variable market conditions.

Класифікація

Домен

Social Sciences

Галузь

Economics, Econometrics and FinanceBusiness, Management and Accounting

Підгалузь

General Economics, Econometrics and FinanceEconomics and EconometricsManagement of Technology and Innovation

Тема

Digital Transformation in Financial Services★Labor Market and EducationEnterprise Management and Information Systems

Ідентифікатори

DOI: 10.15765/poli.v1i253.1534

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