THEORETICAL BASICS OF SELF-MANAGEMENT AS A FACTOR OF EFFECTIVE MANAGEMENT OF THE EXTERNAL ECONOMIC ACTIVITIES OF ORGANIZATIONS

Анотація

Purpose.Investigate modern factors of self-management improvement for effective managerial foreign economic activity of organizations.To determine the fundamental approaches to the formation of a model of self-management competences of the personnel potential of foreign economic activity of organizations, as well as modern factors for improving self-management for effective management of foreign economic activity.Scientific research was conducted on the effectiveness of managerial foreign economic activity and personnel management, improvement of self-management as an innovative factor in managerial foreign economic activity.Self-management is considered as a set of purposeful and consistent work methods, new personal approaches in the management process, which forms adaptability and resistance to changes in managerial foreign economic relations. Methods. The following research methods are used in the article: theoretical -analysis of sources and elaboration of the regulatory and legal framework of Ukraine on the investigated problem; empiricalquestionnaires, testing, modeling, methods of expert evaluation; methods of mathematical statistics -analysis of experimental and statistical indicators of determining the level of financial knowledge based on indicators of the financial behavior of Ukrainians; assessment of financial status according to the sociological research of Financer.com.Results.In the study, we identified self-management as a factor of effective managerial foreign economic activity, taking into account that each organization has its own management style, the so-called corporate style.We considered the activities of organizations from the perspective of the development of personnel policy, which is directly influenced by the development of self-management of personnel potential.The style of the organization's activity is distinguished by a set of constantly reproduced characteristics of communication, professional behavior, traditions manifested in the corporate culture, peculiarities of the marketing approach, compliance with the norms of the current legislation of Ukraine, compliance with a high moral and ethical and business culture of communication and etiquette, which integrates its own style into the inherent organization self-management, the so-called corporate style.The analysis of costs -breakeven analysis, the so-called CVP analysis (cost -volume -profit or costs -volume -profit) is substantiated.We considered the concept of holistic marketing, as well as its directions: relationship marketing; integrated marketing; internal marketing; marketing activities; socially responsible marketing.Conclusions.Based on the study of the literature and legislation of Ukraine on the researched topic, the theoretical foundations of self-management as a factor of effective managerial foreign economic activity were determined, the analysis of the leading definitions was carried out: self-management; personnel potential; personnel policy; marketing approach; managerial foreign economic activity, start-up.The components of self-management are defined: self-organization, self-control, mobility, self-presentation, planning and time management.Cost analysis, known as marginal analysis, is characterized for identifying optimal proportions between costs, price, and volume of sales.

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