PRIORITIES AND DIRECTIONS OF INSTITUTIONAL SUPPORT OF EXPORT ACTIVITIES OF UKRAINE

Анотація

Prospects for the implementation of the Export Strategy of Ukraine are analysed. Specific features of institutional support of export activities, which are carried out by state institutions and public and non-governmental organizations, are studied. The activity of the State Institution “Export Promotion Office of Ukraine” is examined. The Office is designed to strengthen the export potential of Ukrainian enterprises, promote Ukrainian goods and services abroad, establish cooperation and partnership between domestic and foreign businesses. The paper investigates the work of the institutions aimed at promoting the export activities of domestic enterprises, including the Exporters and Investors Council under the Ministry of Foreign Affairs of Ukraine, the Ukrainian Venture Capital and Private Equity Association, the Small and Medium-Sized Enterprises Development Office, the Investment Promotion Office, the State Finance Institution for Innovations, Ukrainian Startup Fund, etc. A set of measures to stimulate domestic exports has been developed. A characteristic of innovation activity in Ukraine is presented and its influence on the formation of export potential is revealed. The priority directions of export stimulation are outlined, which envisage the application of technological platforms by Ukrainian exporters, establishment of a system of institutional support as a complex of interaction for consulting, information, marketing and technical support of exports, use of economic incentives for innovative enterprises.

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