Social reporting as an element of business strategy of market entities

Анотація

The essence of social reporting is investigated. It is proved that there is a close relation between socially responsible activities and accounting because the accountant has general responsibility for the reliability, evaluation and disclosure of information, including information that is related to social problems. Moreover this type of activity is based on self-regulation (lack of formalization due to insufficiency of normative base), the reflection of social activity indicators in the accounting depends on the accountant subjective opinion and, relatively, the latter is responsible for this process. It is determined that for effective and timely management decision-making concerning socially responsible activities it is necessary to provide the company management with high-quality and reliable information, but practically, this implementation is impossible without accounting and reporting involvement. The methodological and organizational approaches to the reporting of socially responsible activity and functional improvement of information management support in the implementation of the enterprise social strategy are investigated in this paper. The wide peddling of new ideas concerning the enterprise sustainable development requires optimization of the functional links of management and accounting systems of the enterprise socially responsible activity as one of its main functions by means of social reporting. It is latter that combines the interaction of the enterprise, state and society. For this purpose the methodology of formation and extension of the open social reporting by communication media is developed, making it possible to identify the cause-effect relation between this type of reporting and the growth of the enterprise attractiveness for consumers and, as a result, effective tool for business strategy of market participants.

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