TRENDS IN THE SERVICE SECTOR DEVELOPMENT: INTERNATIONAL AND UKRAINIAN PERSPECTIVES

Анотація

The article examines the main trends in the service sector in the world and in Ukraine. A number of works by scientists who studied the development of the service economy are analyzed. The dynamics of the volume of added value from the sale of services in the world for 1997-2024 are shown, which showed a significant increase in the share and volume of sales of services in the world for this period. The volumes of services sold in the world in 2024 are graphically displayed. It is indicated that there is a direct relationship between the volumes of sales of services and the development of the economy. The dynamics of exports of services in the leading countries of the world for 2022-2024 are presented, which are the USA, Germany, France, China, Great Britain, Singapore, Japan, India. The analysis showed an increase in the volume of sales of services in these countries during the analyzed period. There is an annual growth in services exports, in particular, in 2024 compared to 2022, the volume of services exports in the world increased by 7.1%, and compared to 2023 by 3.4%. The USA and the UK remain the undisputed leaders, together providing about 20% of world services exports. It should be noted that Singapore, Japan and India demonstrate growth rates that significantly exceed the world average (in particular, in 2024 compared to 2022, services exports in India increased by 21.4%, Japan by 35.7%, Singapore by 37.2%). The article also indicates the digitalization of economic processes and the introduction of artificial intelligence tools as one of the key factors in the growth of the services sector in the global economy. It is indicated that the range of services offered on the market has expanded significantly in recent years and today includes relatively new products - IT services, digital marketing, fintech, online education and others. It is noted that the volume of online sales of goods is increasing every year, which is gradually replacing the usual retail outlets. The dynamics of Ukraine's foreign trade in services are presented and analyzed. It is noted that with the beginning of full-scale hostilities in 2022, the volume of exports of services in Ukraine decreased significantly, and the country's trade balance in services became negative. The main services exported by Ukraine are IT sector services.

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