COMPREHENSIVE EVALUATION OF COMPETITIVENESS OF COASTAL REGIONS

Анотація

In the article, an attempt is investigated to carry out a comprehensive assessment of the competitiveness of the coastal regions of Ukraine – Kherson, Odesa, Mykolaiv and Zaporozhye regions. The evaluation is carried out using a developed methodology for assessing the competitiveness of coastal regions, which includes assessing competitiveness by component elements – “territory”, “people”, “processes”, “administration”. The results of a comprehensive assessment make it possible to draw conclusions on the level of competitiveness of the coastal regions of Ukraine. Investigating the output data to calculate the integral indicator of the competitiveness of coastal regions by the “territory” element, it is necessary to dwell on the key features of each coastal region. The next group of indicators for the calculation of the integral index of the competitiveness of coastal regions is associated with human resources of the regions. The last block of calculated indicators concerns the quality and efficiency of providing administrative services and the implementation of regional governance. Since the key parameter in calculating the above indicators was the number of personnel of the ODA, respectively, the best indicators for the “Administration” element have the greatest importance, except for the number of officials per resident. If we draw conclusions about the effectiveness of the region's managerial apparatus, then selected indicators only partially reflect the results of the work, but they are selected from available statistics. Thus, according to the scale of the integral index of competitiveness, among the coastal regions of Ukraine there is a competitive region; Mykolaiv and Odessa are regions with less competitiveness, Kherson region is an uncompetitive region. According to the calculations, each coastal region has its own “strengths” that ensure competitiveness. Taking into account these “strong” positions and revealed reserves for improving competitiveness allows us to conclude that the uniqueness of each administrative-territorial unit, managerial and economic processes focused on it.

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