DEVELOPMENT OF A STRATEGY FOR ENSURING THE ECONOMIC SECURITY OF CONSTRUCTION ENTERPRISES USING THE FRAME CONCEPT

Анотація

The results of generalization of existing approaches to the formation of strategy for economic security of enterprises have been presented in this article.Based on the results of the review and taking into account the essence of economic security of the enterprise, the prerequisites for its provision (innovative competitiveness) and modern approaches to strategy development, it has been suggested to use the concept of frames in the direction of this research.The strategy is presented in the format of a frame -the structure of attribute-characteristics to describe the strategy of economic security of the construction enterprise, described by the information or procedures specified in the slot.The slot consists of facets, each of which specifies the information provided in the slot in the form of indicators, situations, alternatives or a list of their possible values.It has been noted that this approach in strategic management is an opportunity to develop scenarios for economic security of the construction enterprise, taking into account the hierarchy of tasks in the process of achieving the main goal.It does not require a significant array of digital information to develop scenarios of enterprise behaviour.The components of the strategy of economic security have been described, which is built on the basis of frames -Frame-Position (information on the current situation); Frame-Expectations (a set of ideas about the available opportunities and dangers); Frame-Alternative (choice of type of behaviour and type of strategy); Frame-Offers (possible measures and support tools); Frame-Summary (progress of implementation of security and control measures).The interrelation and content of the elements of the frame strategy for ensuring the economic security of the construction enterprise have been presented.To identify opportunities and dangers in ensuring economic security, it has been suggested to build situational matrices in the projections of the provisioning process.The suggested approach to strategy formation will allow to carry out the constant analysis of levels of economic safety and innovative competitiveness of the construction enterprise, to trace conditions in the building market and external environment as a whole, in the context of realization of the strategic purposes of the enterprise.

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