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HOLISTIC MARKETING IN THE FASHION INDUSTRY OF UKRAINE

Nataliia IlchenkoORCIDVita VoynilovychORCID

Анотація

The problems of the fashion industry development in the context of the recognition of the pandemic throughout the world are identified. An empirical study of the imple­mentation of holistic marketing by national and international retail chains of the fashion industry in Ukraine, associated with medium-sized businesses, has been carried out. It has been proven that for Ukrainian consumers the most important characteristic of social responsibility in a trading company is the quality of goods and the level of service that create a business reputation. The results of the study of the impact of quarantine on the development of retail chains in the Ukrainian fashion industry are presented.

Класифікація

Домен
Social SciencesPhysical Sciences
Галузь
Economics, Econometrics and FinanceEnvironmental Science
Підгалузь
Economics and EconometricsManagement, Monitoring, Policy and LawGlobal and Planetary Change
Тема
★Labor Market and EducationBusiness and Economic DevelopmentDiverse Scientific Research in Ukraine

Ідентифікатори

DOI: 10.31617/visnik.knute.2020(133)06

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