INNOVATION CULTURE IN TRANSFORMING AN ENTERPRISE’S BUSINESS MODEL
Анотація
The article examines theoretical and applied aspects of the formation of an enterprise’s innovation culture in the context of business model transformation. The role of innovation culture as a system-forming factor that ensures organizational adaptability to environmental changes, digitalization, and increasing competitive pressure is substantiated. The interrelation between innovation culture, intellectual capital, and innovation potential is revealed, determining the enterprise’s capacity for business model transformation and performance improvement. The principles of innovation culture formation are systematized, and their influence on business process reengineering, human capital development, and enhancement of innovation activity is justified. An approach to the assessment of innovation culture is proposed, based on the identification of its key components and the application of comparative analytical methods, including benchmarking and dynamic analysis.
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