MONITORING THE COMMERCIAL POTENTIAL OF INTELLECTUAL PROPERTY

Анотація

Urgency of the research. For successful adaptation of the enterprise to the market requirements, a permanent track the performance of the enterprise and rapid response to detected change is needed . Target setting. Development of a monitoring system has an important impact on making commercial decisions on the technology market. Actual scientific researches and issues analysis. Problems of monitoring of the enterprise were researched in the works of Gladenko I. V. [2], Pererva P. G. [3; 4], Grabchenko A. I. [5], Kosenko O. P. [6; 7], Pogorelov M. I. [8], N. P. Tkacheva [9], Tovazhnyansky V. L. [10; 11] and others. Uninvestigated parts of general matters defining. Existing systems of the monitoring process are based on the use of financial indicators, making them focused on a retrospective and does not allow to predict the basic parameters of economic state of the enterprise.The research objective. The main reason of the study is use of the trigonometric functions for process monitoring tasks. These functions are defined in the range of (-1) to (+1), which allows us to provide with the help of a point value, a clear economic interpretation of monitoring functions. The statement of basic materials. The methodical approach to the monitoring of intellectual, industrial and commercial activities of industrial enterprises was developed. A two monitoring trigonometric functions, which individually can display the status of the company in various fields of activity are proposed. Recommendations for using trigonometric functions for process, crisis and market-oriented monitoring are developed. It is proved that the most accurate monitoring result can be obtained by joint use of the proposed functions. Conclusions. The developed guidelines allow the fulfillment of the monitoring of intellectual and innovation enterprise activity, the prevention of undesirable trends in both the enterprise and its product market in a timely manner.

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