EFFICIENCY OF INNOVATION AND INVESTMENT DEVELOPMENT MANAGEMENT OF ENTERPRISE RESOURCE POTENTIAL AS A FUNCTIONAL OF ECONOMIC SECURITY SAFETY

Анотація

Introduction. The research is devoted to the problem of multipurpose management of innovation and investment development of the enterprise resource potential in the context of economic security and competitiveness of Ukrainian enterprises under conditions of uncertainty and conflict of internal and external market environment. At the same time, the dynamic, unterminated nature of the modern market economic environment requires a reasonable justification of multipurpose innovation and investment managerial decisions from the management of a modern enterprise regarding the rational use of resource potential and its competitive development, taking into account the risk protection based on economic and mathematical modeling of the enterprise performance key indicators. The purpose of the research is to improve the theoretical and applied methodological approaches to increase the efficiency of management of the enterprise resource potential innovation and investment development from the position of economic security and competitiveness of an enterprise on the basis of the multipurpose management decisions theory. Methodology. It has been established that the multipurpose economic and mathematical modeling of the enterprise production and economic activity state of its resource potential in the context of the innovation and investment development adaptive management flexibility level assessment from the position of economic security and competitiveness should be based on the methodology of game theory, where the solution of such problems should be reduced to finding the optimal solution according to a certain way defined by one integrated criterion. Results. It is proposed to apply an integral effective indicator of the enterprise resource potential use efficiency level criterion assessment for the justification of managerial decisions in the context of innovation and investment development from the position of economic security and competitiveness, which is calculated on the basis of the key indicators for assessing the effectiveness of the enterprise resource potential use as well as the indicators for assessing the effectiveness of the enterprise production and economic processes innovation level, taking into account the aspects of scientific and technical progress intensification. On the example of industrial and economic activity of iron ore enterprise it is considered the implementation of the proposed methodological recommendations for assessing the level of flexible adaptive management of the enterprise resource potential innovation and investment development from the position of economic security and competitiveness. Summarizing the results of the research it is established that the applying of indicators to estimate the effectiveness of the level of the enterprise innovation of production and economic processes taking into account the aspects of scientific and technological progress intensification allows the management of an enterprise to assess timely the need and opportunities for investing in the innovative development of resource and production potential in order to ensure competitiveness and risk protection of the enterprise.

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