DEVELOPMENT OF UKRAINIAN ENTREPRENEURSHIP AND MARKETING: FORMATION AND CURRENT STATE

Анотація

The article comprehensively examines the chronology of the formation of Ukrainian entrepreneurship, problems, needs and the state of marketing. A number of questions have been clarified: what problems has entrepreneurship faced in modern Ukraine and what is the path, whether it is related to the same marketing problems and at what stage of development are entrepreneurship and marketing in our country. The aim is to study the peculiarities of entrepreneurship and marketing in Ukraine, to compare them with the experience of foreign countries. It is established that Ukraine lags far behind foreign countries in its starting positions, but is gradually gaining knowledge and following the path taken by countries in the development of entrepreneurship and marketing strategies. The need to take into account socio-psychological and economic factors, adapt to the mentality and understand that the processes of enterprises are inseparable from marketing. It is emphasized that the main factor in the development of entrepreneurship, the processes of socio-economic development, the formation of new qualities of public consciousness and practice, the perception of innovative types of thinking and management should be the state. Keywords: market economy, marketing, enterprise, entrepreneur, business, SME (small and medium enterprises)

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