Formation of the Innovative Potential of Enterprises in the Digital Economy

Анотація

The article analyzes the features of formation of innovative potential of enterprises under conditions determined by the transition from industrial-market to information-network economy, which combine different regularities and mixed forms, have signs of emerging digitalization of traditional business processes, application of innovative tools for production, support and development of business. The signs of economic models of development today are digitalization (integration of digital technologies into business processes), inclusion (taking into account the social factor), circularity (use of high technologies for the production of alternative types of energy, environmental protection). The results of scientific and technological progress provide companies and project teams with strategic opportunities to respond quickly to market demands, create innovative products, ensure flexibility and uniqueness of decision-making and, thus, predetermine the appearance of new business systems and business processes, create a new value essence of innovative products and services (for example, Uber, Airbnb, digital banking, etc.). The carried out analysis of conditions, status and prospects of innovative development of the world-wide leading companies and of their experience provided an opportunity to highlight the best practices of the top-ranking countries in the field of industrial innovations and priority directions for improving traditional management techniques and methods, to identify relevant strategizing tools for the integration of domestic enterprises into the international business environment.

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