FEATURES OF THE INTRODUCTION OF CREATIVE MANAGEMENT IN MODERN ENTERPRISES

Анотація

Different approaches to the interpretation of the essence of the concept «сreative management» were explored. It is established that creative management is special management activities designed to intensify creative activities employees to generate creative ideas that are evaluated and selected for the formation of effective creative solutions, the realization of which will provide innovative development and high effectivity, social and environmental results. The main factors influencing creative activity are identified enterprises, in particular technical and economic, organizational and managerial, legal, socio-psychological. The implementation process of creative management in modern enterprises was considered, which includes the following stages: initiative to intensify the creative process; realization of the main goals and creative management functions; application of methods and techniques creativity to generate ideas, solutions; embodiment of creative ideas and solutions in the form of innovative products, processes, management methods, etc. It is established that an effective model of motivation of modern workers enterprises should be based on a system of assessing the contribution of each employee in the development of innovative products in order to identify the most innovative and productive workers, determining the rating of creative employees; development of tangible and intangible methods of incentives and etc.

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