Development of the model of the organizational and economic mechanism of management of the system of an enterprise’s competitiveness

Анотація

The paper examines the peculiarities of the functioning of enterprises in the service sector, on the basis of which the model of the organizational and economic mechanism of managing the competitiveness of the enterprise is elaborated. Having analyzed and systematized various author’s approaches to the understanding of the concept: "Organizational and economic mechanism for managing the competitiveness of an enterprise" it was determined that the management of the competitiveness of enterprises in the service sector is a set of strategic and tactical measures aimed at increasing the efficiency and competitiveness of the enterprise in the conditions of market competition. It hasd been proved that this process includes the analysis of the internal and external environment, the development of strategies, the implementation of innovations, the optimization of business processes, as well as the provision of high quality services and the satisfaction of customer needs. The essence of the organizational and economic mechanism is determined as a set of principles of systematicity, accounting for the specifics of activity, target orientation, information support, comprehensive assessment of factors, use of modern technologies and tools. Mandatory elements of any organizational and economic mechanism underlie the elaboration of a model of the organizational and economic mechanism for managing the competitiveness of the enterprise. It is argued that the effectiveness of the enterprise competitiveness management mechanism consists in presenting the input and output components of the enterprise competitiveness management system in order to analyze results such as profitability, profit, sales volume, high quality of services, market share, customer loyalty, customer satisfaction. The main components of the organizational and economic mechanism of competitiveness management are substantiated, such as: management goals, management factors, organizational management structure, resources, influence methods. Given that the ways of further formation and use of the organizational and economic mechanism of managing the competitiveness of the enterprise are proposed.

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