INFORMATION-ANALYTICAL AND FINANCIAL SECURITY FOUNDATIONS OF STRATEGIC MANAGEMENT OF THE CREDIT MARKET UNDER CONDITIONS OF ECONOMIC TRANSFORMATION
Анотація
The monograph chapter examines the theoretical and methodological foundations of strategic planning for enterprise activities in an unstable competitive environment. Approaches to distinguishing between long-term and strategic planning are generalized, and the role of adaptability in managerial decision-making is substantiated. Models of strategic analysis are examined, and their importance for the formation of a portfolio of business areas is determined.The economic essence of credit and the functional role of the credit market in ensuring the continuity of reproduction processes are revealed. The interrelationship between credit and economic cycles, as well as the importance of state regulation in maintaining financial stability, are highlighted. The expediency of integrating enterprise strategic management with an effective credit policy as a prerequisite for sustainable economic development is substantiated.
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