FORECASTING INNOVATION ACTIVITY OF ENTERPRISES IN EXTREME CONDITIONS: APPLIED ASPECT

Анотація

The article develops a strategy of innovation activity of an industrial enterprise on the basis of its innovation profile. For this purpose, the production and economic activity of PE "GALAVTOPROMMAST" was researched and analyzed, its innovation activity was analyzed, the trends in the development of production and economic activity of this enterprise over the past 3-5 years and trends in the development of innovation activity were studied, the results of the study of trends in the problem and a measure to improve the strategy of innovation activity of PE "GALAVTOPROMMAST" has been developed. The success of the innovation strategy of an industrial enterprise depends on the ability of this enterprise to successfully carry out various areas of innovation activity, rationally combining them with each other. If there is no good compatibility between the individual areas of innovation activity, then the enterprise has neither a clear innovation strategy nor a sustainable advantage. Management in this case is reduced only to exercising control over independent functions, and operational efficiency determines the relative performance of the enterprise. The article develops a model for forecasting strategies of innovation activity of PE «GALAVTOPROMMAST» on the basis of the innovation profile of enterprise.

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