DIGITAL TRADE AS AN ENVIRONMENT FOR THE DEVELOPMENT OF STARTUPS AND ENTREPRENEURSHIP
Анотація
The article examines digital trade as a key environment for the development of startups and entrepreneurial activity. It analyzes the opportunities that digital platforms open up for a quick start, business scaling, and access to the global market. It is substantiated that modern technologies – in particular, data analytics, mobile solutions, cloud services, and digital marketing tools – form an infrastructure that supports all stages of startup development. Particular attention is paid to the success factors of digital businesses, such as digital brand presence, optimized logistics, and adaptability to mobile devices. The socio-economic potential of digital trade is determined, in particular its ability to ensure inclusivity, reduce barriers to entry into entrepreneurship, and promote economic mobility. It is concluded that digital trade is not only a technical tool, but also a strategic platform for the formation of a new generation of entrepreneurs.
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